Privacy Policy
Effective Date: September 10, 2026
Last Updated: September 10, 2026
Twinkle Twinkle My Little Star, Inc. (“Twinkle Twinkle My Little Star,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit our website, twinkletwinklemylittlestar.com (the “Website”), contact us, sign up for communications, or otherwise interact with us.
This Privacy Policy explains the types of information we collect through the Website, how we use and disclose that information, the technologies and service providers we use or may use, and the privacy choices available to you.
This Privacy Policy applies to information collected through the Website and related online interactions with us. Information collected directly in connection with healthcare or other services may be subject to additional privacy notices or legal requirements, where applicable.
1. Information We Collect
The information we collect depends on how you interact with our Website.
Information You Provide to Us
We may collect information that you voluntarily provide, including:
- First and last name;
- Email address;
- Telephone number;
- Information submitted through our contact forms;
- Questions, comments, and messages you send to us;
- Information submitted when signing up for newsletters, promotions, or other communications;
- Information relating to an appointment or service inquiry;
- Pregnancy-related information you choose to provide, including information submitted in response to questions such as “How Far Along Are You?”;
- Communication preferences; and
- Any other information you voluntarily provide to us.
Because our services relate to pregnancy and prenatal ultrasound services, information that you voluntarily provide may reveal health-related or pregnancy-related information.
Please do not submit detailed medical records, health insurance information, diagnoses, Social Security numbers, financial account information, or other highly sensitive information through a general Website contact form unless specifically requested and an appropriate method for providing that information has been made available.
Information Collected Automatically
When you visit or interact with our Website, we and our service providers may automatically collect certain information, including:
- IP address;
- Browser type and version;
- Device type;
- Operating system;
- Approximate location derived from your IP address;
- Referring and exit pages;
- Pages viewed;
- Date and time of visits;
- Links and buttons clicked;
- Website interactions and navigation;
- Cookie, advertising, or similar identifiers; and
- Other technical information about your interaction with the Website.
We may collect this information through cookies, pixels, tags, local storage, analytics technologies, and similar tools.
2. How We Use Information
We may use personal information to:
- Respond to inquiries and requests;
- Provide information about our services and packages;
- Assist you with appointment or service inquiries;
- Communicate with you;
- Operate, maintain, secure, and improve the Website;
- Understand how visitors use our Website;
- Measure Website traffic and performance;
- Measure interactions such as telephone calls, text-message links, email links, contact forms, and booking links;
- Send newsletters, promotions, and other marketing communications where permitted;
- Measure and improve our marketing and advertising;
- Detect and prevent fraud, misuse, and security incidents;
- Maintain appropriate business records;
- Comply with applicable legal and regulatory requirements;
- Establish, exercise, or defend legal claims; and
- Carry out other purposes disclosed to you at the time information is collected or with your consent.
3. Pregnancy and Health-Related Information
Our business provides pregnancy-related services, and information you voluntarily provide may reveal information about your pregnancy or health.
For example, a Website form may ask how far along you are in your pregnancy so that we can better understand your inquiry and provide relevant information about our services.
We ask that you provide only the information reasonably necessary for your inquiry when using general Website forms.
General Website contact forms and ordinary email are not intended for transmitting detailed medical records or highly sensitive medical information.
Information submitted through the Website should not be used to obtain emergency medical assistance. If you are experiencing a medical emergency, contact 911 or an appropriate healthcare provider.
Nothing in this Website Privacy Policy is intended to serve as a Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (“HIPAA”). To the extent HIPAA or another health privacy law applies to particular information handled by us, that information will be handled in accordance with applicable legal requirements.
4. Contact Forms and Communications
When you submit a Website contact form, we may collect your name, email address, telephone number, pregnancy stage, subject, message, and other information you voluntarily provide.
Contact-form information may be stored within our WordPress Website and may be transmitted to or stored in our business email systems, including Microsoft 365.
We may use this information to respond to you, provide requested information, assist with service inquiries, maintain business records, and otherwise communicate with you.
5. Email Marketing and MailerLite
If you subscribe to our email list, promotions, newsletters, or other marketing communications, we may provide information such as your name and email address to MailerLite, which we use to manage email subscriptions and communications.
MailerLite processes information according to its applicable privacy and data-processing terms.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing messages.
Unsubscribing from promotional communications will not prevent us from sending communications necessary to respond to an inquiry or otherwise provide requested services.
6. Appointment Booking and Square
Our Website contains links and buttons that may direct you to Square, a third-party service we use for appointment booking and related transactions.
When you follow a booking link and provide information through Square, the information you submit through that platform is processed through Square and is also subject to Square’s privacy practices and terms.
Information collected during the booking process may include contact information, appointment information, service selections, transaction information, and other information necessary to schedule or provide the requested service.
Payment-card processing performed through Square is handled through the Square platform rather than directly through this Website.
We encourage you to review Square’s privacy disclosures when using its services.
The business’s current public Square booking page offers appointments at the same Los Angeles location and includes ultrasound, blood-testing and membership services.
7. Cookies and Similar Technologies
We use cookies and similar technologies to operate the Website, remember preferences, understand Website usage, measure performance, and, where enabled, support advertising and marketing.
We use Silktide Consent Manager to provide visitors with choices regarding applicable non-essential technologies.
Depending on our current Website configuration, technologies may be organized into categories such as:
Essential Cookies and Technologies. These are used for functionality, security, and other features necessary to operate the Website.
Analytics Cookies and Technologies. These help us understand how visitors interact with our Website and measure Website performance.
Marketing Cookies and Technologies. These may be used to measure advertising campaigns, understand conversions, create advertising audiences, or provide and measure advertising.
Where consent is required, applicable non-essential technologies are controlled according to the choices made through our cookie consent mechanism.
You can use the Website’s cookie-preference controls to review or change available choices. You can also configure your browser to delete or restrict cookies, although doing so may affect Website functionality.
8. Google Analytics and Google Tag Manager
We use Google Analytics 4 (“GA4”) and Google Tag Manager (“GTM”) to help us understand Website usage and manage Website measurement technologies.
Depending on your consent choices and our configuration, these technologies may process information including:
- Pages viewed;
- Website interactions;
- Referral information;
- Device and browser information;
- Approximate location;
- IP address; and
- Cookie or device identifiers.
We use consent-management technologies designed to communicate applicable visitor consent choices to Google technologies.
We do not intend to send information entered into fields concerning pregnancy or health to Google Analytics as analytics event parameters or advertising data.
9. Google Ads
We use or may use Google Ads and related conversion and advertising technologies.
These technologies may help us measure whether advertisements result in Website visits, inquiries, bookings, or other interactions and may support advertising audiences and personalization where permitted.
Where required, applicable Google advertising technologies are subject to the consent choices presented through our cookie-management system.
10. Meta Pixel and Other Advertising Technologies
We use or may use the Meta Pixel and related technologies provided by Meta Platforms, Inc. to measure advertising performance, understand Website conversions, create advertising audiences, and support other advertising activities.
If enabled, these technologies may collect information about your device, browser, Website visits, interactions, and identifiers used for advertising or measurement.
Where required by applicable law, these technologies will be controlled according to applicable consent or opt-out choices.
We do not intend to provide Meta with information entered into Website fields concerning pregnancy or health for targeted advertising purposes.
11. Google Maps, YouTube, reCAPTCHA, Fonts and Other Services
Our Website uses or may use third-party functionality such as:
- Google Maps;
- Google Fonts;
- YouTube videos;
- Google reCAPTCHA;
- Google reviews or Google Business-related functionality;
- Social-media integrations;
- Website security and spam-prevention services; and
- Other embedded third-party content.
When you interact with these features, the applicable provider may receive technical information about your device or interaction. Third-party providers process information according to their own privacy policies and terms.
Where legally required and technically applicable, non-essential third-party technologies are subject to the Website’s consent controls.
12. How We Disclose Personal Information
We may disclose personal information to companies that help us operate our Website and business, including providers of:
- Website hosting and infrastructure;
- Website development and maintenance;
- Email and communications;
- Email marketing;
- Analytics and measurement;
- Advertising and marketing;
- Cookie and consent management;
- Security and spam prevention;
- Appointment scheduling and payment processing;
- Cloud and data-storage services; and
- Professional services.
These providers may process information on our behalf or, depending on the service and circumstances, under their own applicable privacy policies.
We may also disclose personal information when reasonably necessary to:
- Comply with applicable law, regulation, court order, subpoena, or lawful governmental request;
- Protect our rights, property, security, or safety;
- Protect the rights, security, or safety of customers or others;
- Investigate or prevent fraud, abuse, or security incidents; or
- Facilitate a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
13. Sale and Sharing of Personal Information
We do not sell personal information for money.
Some advertising and analytics technologies can involve disclosure of identifiers, device information, or Internet activity to advertising or analytics providers. Depending on applicable law and how those technologies are configured, certain disclosures may constitute “sharing,” “sale,” targeted advertising, or another regulated activity even when no money is exchanged.
Where required by applicable law, we provide applicable choices concerning these technologies through our cookie-consent system or other privacy controls.
If the California Consumer Privacy Act applies to us and our activities constitute “selling” or “sharing” under that law, eligible California residents may have the right to opt out.
14. California Do Not Track and Global Privacy Control Disclosures
Some browsers offer a Do Not Track (“DNT”) setting. Because there is currently no universally accepted standard for responding to traditional DNT signals, our Website may not respond to all DNT signals.
Third parties, including analytics and advertising providers, may collect information about your activities on our Website and, depending on their technologies and your consent choices, across other websites or services.
We provide cookie and consent controls for applicable analytics and marketing technologies.
Where applicable law requires us to recognize an opt-out preference signal, such as Global Privacy Control (“GPC”), we will process recognized signals as required by applicable law.
California’s CalOPPA requires applicable commercial websites to disclose how they respond to DNT or similar mechanisms and whether third parties may collect information concerning users’ online activities.
15. Testimonials, Photographs, Ultrasound Images and Videos
With appropriate permission, we may publish customer testimonials, photographs, ultrasound images, videos, or other customer-provided content on our Website, gallery, advertising, or social-media channels.
We do not intend to publicly display identifiable customer photographs, ultrasound images, videos, testimonials, or similar materials without appropriate permission or authorization.
If you previously authorized us to use content and would like to request that we discontinue future use or remove content under our control, please contact us. We will consider the request subject to applicable law, agreements, permissions previously granted, and reasonable technical limitations.
Our services may also include delivery of ultrasound images or videos directly to customers. The Website currently advertises packages that include digital images and videos delivered electronically.
16. Data Retention
We retain personal information for as long as reasonably necessary for the purpose for which it was collected and for legitimate operational, business, legal, security, and recordkeeping purposes.
Retention periods may vary depending on the type of information and may take into account:
- The purpose for which the information was collected;
- The duration of our relationship with you;
- Legal and regulatory obligations;
- Accounting and business-record requirements;
- Security and fraud-prevention needs;
- Dispute-resolution needs; and
- The establishment, exercise, or defense of legal claims.
When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.
17. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no Internet transmission, Website, email system, or electronic storage method can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information.
Please avoid transmitting highly sensitive information through ordinary email or general Website forms unless necessary and appropriate.
18. Children’s Privacy
Our Website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without legally required parental consent.
Our services are primarily intended for adults. Where services are provided to a minor, we may require involvement, authorization, or consent from a parent or legal guardian as appropriate.
If you believe that a child has submitted personal information through our Website without appropriate authorization, please contact us.
19. California Privacy Rights
California residents may have rights regarding their personal information under applicable California privacy laws.
Depending on the law applicable to us and your circumstances, these rights may include the right to:
- Know about personal information collected, used, disclosed, sold, or shared;
- Request access to personal information;
- Request deletion of personal information, subject to legal exceptions;
- Request correction of inaccurate personal information;
- Opt out of the sale or sharing of personal information where applicable;
- Limit certain uses and disclosures of sensitive personal information where applicable; and
- Exercise applicable privacy rights without unlawful discrimination.
Not every California privacy right applies to every business or every type of information. Where the California Consumer Privacy Act (“CCPA”) applies, California describes the principal consumer rights as including rights to know, delete, opt out of sale/sharing, correct, limit certain uses of sensitive personal information, and non-discrimination.
To make a privacy request, contact us using the information in the Contact Us section below.
We may need to verify your identity before completing certain requests. We may deny or limit a request where permitted or required by law.
20. Your Privacy Choices
Depending on your interaction with us and applicable law, you may:
- Change available cookie preferences through our cookie settings;
- Unsubscribe from marketing emails using the unsubscribe link in the message;
- Configure your browser to block or delete cookies;
- Contact us to request access to, correction of, or deletion of information you have provided, where applicable;
- Opt out of applicable advertising or data-sharing activities where legally required; and
- Exercise other rights provided by applicable privacy law.
Changing cookie preferences does not necessarily delete information or cookies collected previously. Browser controls may need to be used to remove existing cookies from your device.
21. Third-Party Websites
Our Website contains links to third-party websites and services, including appointment-booking platforms, maps, social-media services, and other external resources.
When you leave our Website, the privacy practices of the third-party website or service apply. We do not control the privacy practices of independent third parties.
We encourage you to review the applicable third party’s privacy policy before providing personal information.
22. Visitors From Outside the United States
Twinkle Twinkle My Little Star, Inc. is based in California, United States, and our services are primarily offered to customers in and around our Los Angeles service area.
People located outside the United States may nevertheless access our Website.
If you access our Website from another jurisdiction, information may be processed in the United States or other countries where our service providers operate. Privacy laws in those jurisdictions may differ from the laws in your location.
Where additional legal requirements apply to our processing of your personal information, we will comply with those requirements as applicable.
23. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our Website, technologies, service providers, business practices, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page. Where required by law, we may provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically.
24. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to submit a privacy-related request, please contact:
Twinkle Twinkle My Little Star, Inc.
11600 W. Pico Blvd
Los Angeles, CA 90064
United States
Email: info@twinkletwinklemylittlestar.com
Phone: (310) 893-1749
Text: (818) 660-1701
Website: twinkletwinklemylittlestar.com
Effective Date: September 10, 2026
Last Updated: September 10, 2026